Challenges
Lumora is a SaaS company offering workflow automation tools for growing businesses. Despite a strong product, their marketing efforts weren’t translating into consistent growth. Paid campaigns were driving traffic, but performance lacked efficiency and scalability.
The goal was clear: build a structured go-to-market approach and turn paid acquisition into a predictable, high-performing growth channel.
Weak organic presence
Lumora had minimal visibility in search, with limited keyword coverage and fewer than 800 monthly organic visitors.
Underdeveloped content foundation
The website lacked structured content and clear product explanations, making it difficult for users to evaluate the offering.
Limited lead generation
Despite incoming visitors, the site generated very few inquiries, with only a handful of leads coming through each month.
Our Approach
We implemented a focused, data-driven strategy to improve performance across targeting, campaign structure, and the overall conversion experience.
1.
Go-to-Market Refinement
We clarified Lumora’s positioning and defined high-value audience segments, aligning messaging with real customer needs.
2.
Audience Targeting & Segmentation
We rebuilt targeting strategies to focus on intent-driven users more likely to convert.
3.
Paid Campaign Restructuring
We redesigned campaign architecture across Google Ads and LinkedIn, improving efficiency and budget allocation.
4.
Landing Page Optimization
We improved page structure, messaging clarity, and user flow to increase conversion rates.
5.
Ongoing Optimization Framework
We implemented continuous testing and data-driven optimization to improve performance over time.
The Results
With a refined strategy and optimized execution, Lumora transformed paid acquisition into a reliable growth driver. By improving targeting, messaging, and user experience, the company now operates with a scalable, data-driven marketing system—delivering consistent performance and efficient growth across the funnel.
+62%
increase in conversion rate
+85%
increase in qualified leads
-38%
reduction in cost per acquisition (CPA)
2.4x
increase in return on ad spend (ROAS)
Lumora is a modern SaaS platform focused on workflow automation, helping growing businesses streamline operations and improve team productivity.
