Client
Lumen Cosmetics
Year
2026
Industry
Overview
Lumen Cosmetics partnered with us to modernize its digital customer experience and accelerate online growth. Through refreshed creative, improved user journeys, and data-driven advertising campaigns, we helped the brand reach new audiences and deliver a more engaging shopping experience across every device.
Complex data visualization
Poor mobile usability
Limited campaign insights
Low product awareness
Retail Experience
A premium in-store environment reflecting Lumen’s brand identity and customer experience.
Hero Product
Product-focused visuals highlighting quality, craftsmanship, and premium presentation.
Product Collection
A cohesive product range with consistent branding, visual hierarchy, and presentation.
Solution
We refreshed Lumen’s digital experience with updated creative assets, optimized landing pages, and a more consistent visual identity across key customer touchpoints. Alongside the design improvements, we launched targeted paid media campaigns that increased brand visibility, attracted qualified shoppers, and supported online sales growth.
Dashboard UI redesign
Mobile analytics interface
UX improvements
Paid advertising campaigns
Performance tracking & optimization
Creative asset development
Retail Experience
A thoughtfully designed store environment that brings the brand to life.
E-commerce Experience
A modern shopping experience with intuitive navigation and clear product presentation.
Product Collection
A cohesive product range presented with consistent branding and styling.
Signature Product
Hero product photography highlighting quality and premium craftsmanship.
Results
The refreshed digital experience created a more engaging shopping journey while strengthening Lumen’s visual identity across every customer touchpoint. Combined with targeted advertising campaigns, the project increased brand awareness, attracted more qualified shoppers, and supported sustainable growth in online sales.
58% faster access to campaign insights
36% increase in qualified product leads
31% lower cost per acquisition
4.6× return on ad spend
Responsive, and focused on measurable growth.
From the platform redesign to the advertising campaigns, every stage was carefully planned and executed. The improved reporting experience made it easier for our team to make decisions, while the campaigns consistently delivered high-quality leads and stronger overall performance.
Sophia Turner
Marketing Director, Lumen Cosmetics
